New Nonprofit Launches to Strengthen Hawaii’s Rental Housing Landscape

New Nonprofit Launches to Strengthen Hawaii’s Rental Housing Landscape

Pacific Housing Association representing and supporting 17,500+ long-term rentals statewide

HONOLULU – Pacific Housing Association (PHA) formed the state’s first and only organization dedicated to supporting market-rate and affordable long-term rental housing providers. Since its inception in January, the non-profit has swiftly amassed a membership exceeding 17,500 rental units.

The importance of Pacific Housing Association’s mission is highlighted by the fact that close to 40% of Hawai‘i residents live in rental properties.

Jesse Miller, MBA, CPM, CAPS, President of Pacific Housing Association

“Rental housing plays a pivotal role in Hawai‘i’s housing ecosystem, and it’s imperative that we empower providers of affordable and market-rate rental housing with the information and backing they need to thrive,” said Jesse Miller, President of Pacific Housing Association. “Our goal is not just to support rental housing providers, but ultimately to improve the quality of life for all residents by ensuring safe, stable, and affordable housing options.”

Pacific Housing Association is the Hawai‘i affiliate of the National Apartment Association (NAA), the industry’s largest network of rental housing providers, representing over 12,000,000 rental housing units nationwide. This national alliance enables Pacific Housing Association to offer industry-leading resources tailored to multi-family, single-family, affordable/workforce, student, and military rental housing providers in the islands. Resources for members include legally compliant leases and addenda, operational performance management, member savings programs, industry research, education, credentialing, and many other operational solutions that are critically needed in Hawaiʻi.

“We’re thrilled for our teams to connect with fellow housing industry professionals in Hawai‘i, fostering local partnerships,” said Kaeolani Winner, Director of Property Management for Island Palm Communities. “We’re eager to leverage the invaluable learning and development opportunities provided by NAA’s training programs.”

Pacific Housing Association also partners with the Affordable Housing Management Association of Northern California & Hawaiʻi (AHMA-NCH) to offer best-in-class training programs for individual professionals and companies specializing in developing and operating multi-family affordable housing.

“Partnering with the Pacific Housing Association is a significant step toward our shared mission of ensuring quality, affordable housing for all,” said James Vertovec, Executive Director AHMA-NCH. “This collaboration not only strengthens our community impact but also brings invaluable educational opportunities through AHMA-NCH’s extensive training programs. Together, we are building a future where sustainable and accessible housing is a reality for everyone.”

For more information about the Pacific Housing Association’s initiatives and membership benefits, please visit

Media Kit (Courtesy of Pacific Housing Association)

About Pacific Housing Association

Pacific Housing Association is a volunteer-led non-profit 501(c)6 whose mission is to protect and enhance Hawai‘i’s rental housing industry by supporting market-rate and affordable rental housing providers. The organization represents more than 17,500 rental units across O‘ahu, Maui and Hawai‘i Island. As the Hawaiʻi Affiliate for the National Apartment Association (NAA) and in partnership with the Affordable Housing Management Association of Northern California & Hawaiʻi (AHMA-NCH), the Pacific Housing Association provides industry-leading resources and training programs to rental housing providers of all sizes. For more information, visit

Dylan Beesley
Senior Vice President, Bennet Group Strategic Communications
Phone: (808)531-60
87 x109

Mobile: (808)285-7272